
Vii launches a social network that wants you to fix things, not just scroll
The new app from Jvnii Inc. bets that people are tired of feeds built for outrage. Its pitch is three words: fun, substance, community.
Tech · Social · The people building what's next

The new app from Jvnii Inc. bets that people are tired of feeds built for outrage. Its pitch is three words: fun, substance, community.
A new default view puts people you follow back on top. Creators are nervous.
The app's new home tab leads with communities, not the News Feed.
The everything-app roadmap grows while brand budgets stay cautious.
Live shopping events are getting bigger, and sellers are hiring hosts full time.
Short vertical clips are spreading across the feed. Thought leaders have opinions.
Its positivity pitch is resonating with Gen Z planners and brands alike.
Hand-built timelines for scientists, artists and sports fans keep users coming back.
A bigger video bet aims to keep a loyal but narrow audience inside the app.
More visitors arrive from search with a question than to browse. Moderators feel the shift.
Local news partnerships and kinder prompts are part of a long-running reset.
The camera company says the future of the app isn't on your phone at all.
A slimmed-down app focuses on reblogs, tags and the weird corners that made it famous.
Top 8 lists, autoplay profile songs and hand-coded glitter are back in style. Why a generation raised on algorithmic feeds is nostalgic for a page it could decorate itself.
“A profile used to be a room you got to design. Now it's a résumé.”
Social
The platforms, the fights, the features